Tips for Affiliates: The Best Arbitrage Strategies and Trends in 2022
At the age of digitalization, changing trends and interaction between consumers and the digital world, affiliate marketing strategies should adapt to meet new demands. The awareness of recent trends will allow specialists to make sure that the website, content and advertising campaigns comply with the current requirements.
Striving for easy earnings, newcomers hardly use promotion strategies. They forget that affiliate marketing is an industry requiring constant growth to be advanced and sought-after professionals.
The team of Azerbaijan iGaming Affiliate Conference 2022 has prepared for you the best strategies that will be efficient within the next year.
How to build and adapt traffic arbitrage strategies
The development of an individual strategy is a crucial step for each arbitrage expert. A lot of beginners may think that it’s quite faster and more efficient to rely on experience of their colleagues. However, copying somebody’s strategy is not viable for many reasons, in particular, because of different budgets, offers, operating methods, geo, etc.
Indeed, you can take the best solutions and adjust them to your needs. Nevertheless, profit will depend on how good your strategy is tested. Thus, you should thoroughly analyze traffic sources, geo, creatives and CTR, as well as conduct testing with different audiences and landing pages.
If you decide to apply other strategies, define their common and different features to find out what basic solutions can be borrowed and what individual aspects can be added. Afterwards, compare the vertical, niche and budget. Then compile obtained data and design your own strategy.
Relevant affiliate marketing strategies
Cutting-edge technologies and social media will keep affecting marketing in 2022. The understanding of key trends will help you to stay one step ahead.
Influencers’ assistance in arbitrage
Trust and experience of other people are one of the key factors in the purchasing process. Therefore, we look for comments about products or services and share our recommendations with friends. Modern consumers prefer an unintrusive marketing approach. Over the recent years, informing of customers has become a more beneficial solution than aggressive sales. Combining this approach with influencers, you can increase product’s credibility.
Shift to video content
Affiliates worldwide increasingly choose video content for advertising. According to Wyzowl, 84% of users state that brand videos affect their decision about purchasing. YouTube bloggers are an excellent proof. Product advertising in many videos does not affect content and annoy viewers.
Application of multi ads
This strategy is not new and will be efficient in 2022. It is applied while working with numerous typical offers in one vertical. In this case, use one template for promotion and design standard advertising campaigns on it. The most appropriate niches: gaming, nutra, commodities market.
General traffic arbitrage strategies
Know your target audience
It may sound banally, but many arbitrage specialists neglect discovering their target audience. Detecting an age group, geo and gender is not enough. To produce efficient ads, you should find out all details about your clients: city population, interests, favorite leisure activities, gadgets, etc. These negligible factors will reveal a lot about your lead.
Grow in one vertical
Newcomers can be interested in numerous niches at once. They are attracted by gambling easily driving traffic, commodities increasing year by year and e-commerce generating worthy profit. However, developing in many verticals, you will fail to explore all of them. Before shifting to another niche, you should comprehensively learn the first one: try various geos and work with different offers. When you make sure that you know the vertical pretty good, start examining the next one.
Don’t reject professional tools
Trackers and monitoring programs are common tools for affiliate specialists. But is it possible to simplify your operations and make them more automated? Various services offer functions for profitability analysis, creating your own creatives, budget redirection. Find a proper convenient tool and you will be able to perform many processes faster.
Top 10 affiliate marketing trends
Well, all marketing strategies are based on online trends. The Internet completely affects users’ preferences and desire to buy something. This is what arbitrage experts rely on while choosing methods for promoting their offers.
To sum up, let’s distinguish the top 10 affiliate marketing trends in 2022:
- video advertising;
- email newsletters;
- influence marketing;
- provision of remote services;
- SEO for voice search;
- increase in e-commerce popularity;
- global automation of working processes;
- push traffic.